I love the Film 4 brand - it's really clean, direct and they know what they're doing with cross media promotion (events, social media, new talent, funding, etc). In fact I'd say they are the best in the current market. They had an enviable place to start though, being the baby brand of Channel 4 (a better designed and more accessible media outlet is hard to find), but have navigated the nightmare of crowded Freeview channels and EPG in a way which their sister channel E4 could never quite seem to manage. So respect due to the team there. The one thing that always let them down though was an unusable website - the UI was terrible, the hierarchies impossible to navigate, and, sad to say, their great branding lost in the sludge of bulky web copy. So, it was interesting to hear from Film4 towers that a redesign was afoot.
I have to admit to being a bit late to highlight this redesign, but like most things digital, your templates can be stunning...but two months in, does it still work and is it usable? Well, the answer is thankfully yes. Navigation is cleaner, TX data is clearer, and the brand finally stands out like it does on-air.
More to come...
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