After much stress and panic due to media buying and project management errors (never understood why these happen so frequently), the first stage of the print campaign is now in the national press (the on-air went live last week I think...I've been too snowed under to actually watch the damn thing). So, paginations filled in The Metro, Guardian, Times, Mail, Mirror, Sun, Heat, Fabulous, Evening Standard and Manchester Evening News (which I will probably never see). The dailies will be running them once a week on the day of TX for the next 4 weeks, with Fabulous and Heat running them as one-offs. Watch out for minor creative tweaks as the campaigns roll on - Charlie Sheen should be changing from Devil to Angel in week 3. Feedback from client has been positive...the only major change is the bikini. Apparently it's not visual/sexy enough...so I'm off to photograph the girlfriends bra on a white background this evening and recolour it some lurid hue in time for this weeks press deadlines.
Evening Standard
The Times
