Comedy Central / Warners - Two and a Half Men Spring 2010 Campaign

New year, new season for Two and a Half Men and coordinating a press campaign with on-air tune in promos has been a tricky task. So many elements have derailed the creative on this one - the main one however is legal (as is usually the case with entertainment media) - Charlie Sheen being dragged to court over domestic violence charges. Campaign slogans were discussed for several days...long story short (and avoiding the legal process which was creatively crushing) I managed to sell 'Charlie's no angel' as our core message. Here's the on-air teasers created by the talented producer Lisa Frederickson containing the cross-creative...press campaign to follow.